Get to know the story of the company
In 2009, the first Bellalisa restaurant, Bellalisa Valmor, was born, followed by Bellalisa Elevador and, in the same year, the Peixaria do Rossio.
With the three restaurants of typical Italian cuisine at the height of its operation is born the Bellalisa Group, the union of the entire structure that manages the three restaurants.
Based on an excellent management plan, the group grows in the Lisbon market and exceeds its goals year after year.
In accordance with the spirit of the group and meeting the growth objective, the group decides to expand in the following years, planning and materializing the opening of new restaurants in strategic points of the city. Sol Dourado was the group's next acquisition, as was Adega de São Roque soon after, both dedicated to traditional Portuguese cuisine.
The growth beyond the Italian cuisine began to be evident in the business strategy and in 2015 the company assumed itself in the market as a group focused on International cuisine, which was consolidated with the opening of the restaurants Em Alta na Baixa, mediterranean cuisine, Bacalhau com Todos, gourmet Portuguese cuisine and Tapas n 'Friends Rossio.
The company surpasses itself and in the same year launches the Lisbon Meeting, based in Praça do Rossio, which responds effectively to the growing demand for comfortable, affordable and adapted tourist alternatives for those who want to discover both Lisbon and other emblematic areas.
Due to the development and growth of the company, there is the need to make an evolution in the identity and a repositioning of the brand, before it completes seven years of existence:
FULLEST was officially born in January 2016. The evolution is the result of an excellent marketing and rebranding plan that focuses especially on integrating new areas of expertise.
With distinct and privileged gastronomic spaces, with integrated tourist services, the group goes even further and strives to launch in summer 2016 the FULLEST Apartments: nine tourist apartments for temporary rental.
The company's strategy focuses on a cross-selling logic that not only promotes company growth but also consolidation and market positioning.
FULLEST has invested in a new dynamic, both in terms of communication and in service offerings. The group then widens the spectrum of activity by creating a department that specializes in production, event organization and brand activations. Thus is born the fourth and last element, Events by FULLEST, which is accompanied by the rest: Restaurants, Apartments and Tours by Fullest.
The genesis of FULLEST brings together the fundamental principles of quality service, integrated and directed to solutions motivated by the slogan TRAVEL.EAT.REST.LIVE.
Provide the greatest number of people with a memorable experience and excellent service in products and services, being a reference in the areas of catering, accommodation, tourism and events.
To be the ideal partner in Portugal for tourists and companies in our areas.
Integrity and honesty
Total commitment to customers and partners
Ability to accept major challenges and successfully drive them to the end.
Dedication to quality and continuous improvement at all levels
Take full responsibility for commitments, results and quality towards customers, partners and employees.
"Our utmost goal is to exceed in the quality with our products, our professionals and with the quality of the brand we represent, aiming for excellence every day."
- Gonçalo Fernandes
CEO Grupo FULLEST